Haier X11 HW110-BD14397UUK 11kg 1400 Spin Washing Machine - White

Haier X11 HW110-BD14397UUK 11kg 1400 Spin Washing Machine – White

Upgrade your laundry routine with the Haier X11 HW110-BD14397UUK 11kg washing machine. Combining a generous 11kg capacity with a powerful 1400rpm spin, advanced AI washing technology and automatic detergent dosing, this premium washing machine is designed to deliver excellent results while making everyday laundry easier. With Haier's Direct Motion motor, Ultra Fresh Air technology, steam functions and smart connectivity through the hOn app, it offers a highly convenient and efficient laundry experience.

11kg Capacity for Larger Loads

The generous 11kg drum capacity provides plenty of room for family-sized loads, bulky bedding and larger items. The 78-litre drum and wide 36cm door opening make loading and unloading easier, while the internal drum light helps you see clearly inside when removing your laundry.

Intelligent AI Washing

The Smart AI Cycle automatically analyses the load and helps select suitable washing settings for the fabrics and amount of laundry being washed. This takes much of the guesswork out of choosing a programme, while a wide selection of dedicated cycles gives you greater control when you need it.

Smart AutoDose

Haier's AutoDose system automatically calculates the appropriate amount of detergent and softener for each wash, helping avoid unnecessary product usage while making laundry more convenient. Simply fill the reservoirs and let the machine manage the dosing for you.

Direct Motion Motor

The Direct Motion motor is connected directly to the drum rather than relying on a traditional belt and pulley arrangement. This helps reduce vibration and noise while improving efficiency and durability. With a 1400rpm maximum spin speed, more water is extracted from your laundry to help reduce drying times.

Ultra Fresh Air Technology

Ultra Fresh Air helps keep clothes fresh after the wash has finished. Fresh air is circulated through the drum for up to 12 hours, helping prevent the build-up of unwanted odours and keeping laundry fresher if you cannot unload the machine immediately.

Steam Refresh and Fabric Care

The Refresh programme uses micro-steam technology to refresh garments, helping reduce creases and unwanted odours without requiring a full wash cycle. The specially designed Pillow Drum also provides a gentler surface for fabrics, helping protect delicate clothing during repeated washing.

Hygiene and Machine Care

Smart Dual Spray automatically directs water towards the door glass and gasket during the wash, helping remove detergent residue and dirt. Haier's Anti-Bacterial Treatment also helps protect key areas of the machine against mould and bacteria, while the self-clean function helps maintain the drum.

Connected Laundry with the hOn App

Connect the washing machine to the hOn app using Wi-Fi and Bluetooth to access additional programmes, receive cycle notifications and manage your laundry remotely. The connected features can also provide useful information and personalised laundry management.

Key Features

• Haier X11 HW110-BD14397UUK washing machine
• 11kg wash capacity
• 1400rpm maximum spin speed
• Energy Rating A
• Direct Motion motor
• Smart AI Cycle automatically adjusts washing parameters
• Automatic detergent and softener dosing
• Ultra Fresh Air keeps laundry fresher for up to 12 hours
• Refresh programme with micro-steam technology
• Smart Dual Spray for improved drum and gasket hygiene
• Anti-Bacterial Treatment
• Pillow Drum for gentle fabric care
• 16 programmes
• Wi-Fi and Bluetooth connectivity
• hOn app compatible
• 36cm wide porthole opening
• Internal drum light
• 24-hour delay start
• Steam function
• 10-year parts and labour guarantee – registration required

Technical Information

Model: Haier HW110-BD14397UUK / HW110-BD14397U1
Product type: Freestanding front-loading washing machine
Colour: White with black door
Wash capacity: 11kg
Maximum spin speed: 1400rpm
Drum volume: 78 litres
Motor: Direct Motion
Energy rating: A
Spin efficiency: B
Number of programmes: 16
AutoDose: Yes
Steam function: Yes
Quick wash: 15 minutes for 1kg
Water consumption: Approximately 47–49 litres per Eco cycle
Energy consumption: Approximately 0.32kWh per Eco cycle
Noise level: Approximately 70–71dB during spinning
Connectivity: Wi-Fi and Bluetooth
App: hOn
Delay start: Up to 24 hours
Dimensions (H x W x D): 850 x 595 x 679mm
Weight: 79kg
Guarantee: 10 years parts and labour – registration required

The Haier X11 11kg washing machine combines large-capacity laundry, intelligent washing technology and premium convenience features in one impressive appliance. With AutoDose, AI washing, Ultra Fresh Air, steam care and smart app connectivity, it is an excellent choice for busy households looking for a more advanced way to manage their laundry.