Experience every moment in stunning 4K clarity with the Sony 55” UHD TV. With cutting-edge Full Array LED backlight technology, enjoy precise contrast in both bright and dark scenes, ensuring every detail is rendered with utmost accuracy. Immerse yourself in breathtaking visuals, characterized by realistic depth and vibrant colors that pop off the screen with brightness and clarity.

Enhancing your viewing pleasure is the Acoustic Multi-Audio technology, featuring strategically placed tweeters that deliver precise sound positioning, aligning audio with on-screen action for an immersive listening experience. Whether you're watching an action-packed thriller or a serene nature documentary, the sound perfectly complements the visuals, enhancing your overall enjoyment.

Moreover, the XR55X90LU seamlessly integrates the best apps, streaming services, and smart features through Google TV, providing you with a comprehensive entertainment hub at your fingertips. Enjoy easy access to a vast array of content, from your favorite movies and TV shows to music and games, all within a sleek and intuitive interface designed to elevate your entertainment experience.